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Israeli Kibbutz Puts Industry To Shame.
In the world of the citrus fruit drink industry the name Gan Shmuel Foods LTD. crops up again and again with positive connotations. Now a world player on the soft drink markets Gan Shmuel’s ability to foresee global weather patterns is renouned throughout the soft drink industry.
This year, OJ manufacturers in the USA took a severe blow as orange groves fell victim to heavy frosts and hurricanes. With no oranges to squeeze the American orange juice market fell into a severe recession causing the price of FCOJ to double on the global markets within the space of a few weeks.
Now, major American OJ manufacturers have no other option open to them than to buy their raw material from companies like Gan Shmuel from all around the world.
Gan Shmuel Foods LTD. and their trading company Trisun, forseeing the disaster bought significant quantities of FCOJ from South America, allowing them to cash in on the pickings and to continue to be able to manufacture at far lower prices than the majority of other international companies.
There’s no doubt that Gan Shmuel has something that many other companies would like to have and that is the ability to look ahead and to take appropriate action on warnings of freak weather patterns.
No matter what happens in their market, it seems that Gan Shmuel is more often than not one step ahead of the competition.
